The Placebo Effect
Chester J. Zelasko, Ph.D. | April 8, 2008
The Internet is filled testimonials as the basis for the benefits of many products. Weight loss. Super juices. Colon cleansing. Lowering cholesterol. Better balance. No matter how many testimonials are used, it’s not good enough. Why not? Because you can never underestimate the placebo effect. If someone believes something is good for them, it will be.
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